Starring: Alison Lohman, Justin Long, Lorna Raver, Clark Gregg
Director: Sam Raimi
Screenplay: Sam Raimi and Ivan Raimi
As sophisticated audience members, we’re all used to hyperbolic statements adorning movie posters. Especially horror movie posters that scream “White knuckle thrill ride!” “You’ll be on the edge of your seat!”. We all know that, more often than not, these statements are incorrect. This is not the case with Sam Raimi’s Drag Me to Hell. After a long absence, the director has returned to the genre that he helped define with, well, a white knuckle thrill ride that will have you on the edge of your seat.
In terms of story, Drag Me to Hell is a very simple, straightforward tale. Loan officer Christine Brown is told she needs to be better with the tough decisions if she wants a promotion, and so refuses to help old Mrs Ganush who is being evicted from her home. Humiliated, the woman puts the terrible Lamia curse on Christine. The curse means that the victim will be tormented for three days before being taken to Hell. Cue shocks, delirious set pieces, and Sam Raimi cutting loose for the first time in years.
From the riotous opening scene (brace yourself, seriously), Raimi grabs his audience by the throat and lets us know exactly what we’re in for. The film is at once wonderfully nostalgic (cloven-hoofed bestial shadows, gooey gross-out scares, terrifying old women are all present) and pleasantly self-aware. There’s even a couple of Evil Dead references for the faithful to spot. Then there’s the sheer volume. It’s a film that’s worth catching at the cinema, as the deafening sound effects will no doubt be lost on television. It’s not just about the jumps, though. Drag Me to Hell is, perhaps most of all, about the build-up. Raimi is a director that has always seemed to delight in punishing not only his actors but his audiences. With this new film, he finds a formula that is tried and tested and puts it to use over and over again. And this is part of what makes Drag Me to Hell work. We know what’s coming, and there’s absolutely nothing we can do about it. Christine’s boyfriend Clay is conveniently offscreen, the music drops, we move in for a close-up…and we’re off! It’s a tactic that is used several times during the film, but it works every time.
A word of warning. I imagine that Drag Me To Hell will lose a lot of its impact on DVD. For maximum effectiveness, turn the lights off and turn the volume up until it hurts!